Nudge

Elderly care: What’s in a label?

28 September 2012 | James Lloyd

If the government wants to nudge older people to do the right thing – to keep warm or stay active – it should consider labelling any cash payments or allowances to encourage spending in particular areas Read more

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The politics of nudge and shove

1 March 2012 | Chris Branson

David Cameron supports efforts to ‘nudge’ the public into behaving differently, whereas Ed Miliband believes that the ‘shove’ of policy change is necessary. But, in reality, both approaches can work effectively together Read more

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A nudge in the right direction

19 January 2012 | Jon Ainger

If we can change the behaviour of public service users, we can also save money. Council finance directors need to act now to seize the opportunity Read more

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